“In any company, people are creating content, attaching it to emails, adding it to a workflow system,” says Michelle Stephenson, Marketing Director, Adobe Australia and New Zealand. With so many eyes on the copy and fingers on the keyboard, keeping control over a campaign and ensuring everyone is on the same page can be difficult, frustrating, and costly. The process of making, managing, moving, monetising and measuring content requires many people, often across different departments and even other companies, to work collaboratively.
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